Navigating the Smart Campaigns Phase-Out: A How-To Guide
Smart Campaigns Phasing Out: The Unfiltered Truth Smart campaigns are on their way out, replaced by Performance Max campaigns. While this change may not be welcomed by everyone, it offers opportunities for more granular targeting and advanced optimization. Performance Max campaigns provide a comprehensive approach to advertising across platforms, making it easier for businesses to manage their campaigns effectively. However, the transition may require some adjustments, and it remains to be seen how effective Performance Max campaigns will be in delivering results....